Why Real Madrid’s transfer policy has changed

This market won’t last

Barcelona situation seems to be a European norm, with most clubs spending well outside their means. The big concern for these clubs, particularly in England, is that this market won’t last.

At the hub of this inflation, the Premier League, the signs for the future already don’t look good. Sky Sports recent financial reports show a 6.1 billion euro growth since 2012. However, their losses have also grown to 945 million in the same period. In 2017, they lost 208 million. Viewing figures are also down by 14%. Current projections show that Sky won’t be able to afford the 4.176 billion it will cost to show Premier League games after the current deal expires. In this scenario, most Premier League teams budgets take a massive hit and transfer fees dip.

What this means for English football or the teams who have spent the last couple years indulging in inflated transfer fees, only time will tell, however one feels that the likes of Real Madrid, who have been shrewd throughout this period, will come out much better for it than a club like Manchester United for example.

Conclusions

Florentino Perez has always been a businessman first. He was elected Real Madrid president in 2000 on the promise of solving the club’s growing debts and saving Los Blancos from bankruptcy. In that same period, he has consistently outspent his opposition even if that came at the cost of success on the pitch. His reserved spending in recent years could be down to anything.

In the end, all we can do is speculate the reasons behind Madrid’s new transfer policy. All the above reasons might be weighing on Perez’s mind the last two summers, perhaps none of them has or maybe he really has gone senile!

One way or another, whether it be an impending market dip or simply the continued success of the team on the pitch, fans should trust their president on this new change, he hasn’t led us astray yet.

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